A New Chapter for the EcoRestoration Alliance
At the beginning of 2026, the EcoRestoration Alliance (ERA) quietly entered an important new phase.
We launched a new, intentionally simple, one-page website—designed not as a final destination, but as a working prototype. This site is now being test-driven with alliance members and trusted partners as we begin the next stage of clarifying who we are, how we communicate, and how we show up in the world.
This moment marks a shift—from growth driven primarily by relationships and shared values, to a more intentional expression of ERA’s collective mission and voice.
Why a One-Page Website?
ERA is a global alliance of ecosystem restoration practitioners, researchers, and organizations working across landscapes, cultures, and disciplines. Over time, the depth and diversity of this work has grown significantly—but like many mission-driven networks, our outward story has not always kept pace with our internal impact.
Rather than rushing into a large, complex website, we chose to begin with focus.
The one-page site allows us to:
Clarify ERA’s purpose and role in the ecosystem restoration movement
Begin aligning language, tone, and visual identity
Create a shared reference point for members and collaborators
Learn, listen, and iterate before building something more expansive
This is a “listening” phase as much as a design phase—one that invites reflection and dialogue.
A Time of Alignment and Definition
Over the coming months, ERA will be working intentionally on:
Brand clarity — articulating who we are, what we stand for, and what makes ERA distinct
Communications strategy — ensuring our messaging reflects both scientific rigor and real-world restoration impact
Narrative coherence — telling a clearer, more compelling story about collective restoration efforts across the globe
This work is not about marketing for its own sake. It is about making the invisible visible—so that the scale, urgency, and promise of ecosystem restoration can be better understood, supported, and advanced.
Looking Ahead
The one-page website is a starting point. Insights gathered during this test-drive phase will directly inform the development of a full ERA website later in 2026—one that more fully represents the alliance’s members, initiatives, and long-term vision.
Everything in this process serves a single purpose: strengthening ERA’s ability to support, connect, and amplify ecosystem restoration efforts worldwide.
We are excited to be at this threshold—and grateful to the members, partners, and supporters helping shape what comes next.
More to come.
